Social Media Management

Our first step is to understand you, your organization, operations, products and services, business objectives, and other details. We need to have information on what do you want to achieve from the social media marketing plan. We gather information about your target customer base and their profiling to understand customer behavior. This will explain your customers’ social media usage and their preferred channels for engagement with your business.

Based on the understanding gained in step 1, we develop a customized social media marketing plan to reach your targeted audience. This strategy focuses on the channels and duration of efforts based on what you want to achieve. Do you want to grow sales, increase user engagement, launch a product, escalate registrations, get more subscribers, or something else? Answers to these questions help us to select the appropriate channels, types of content, content posting frequency, campaigns, tone of the messages, and execution.

Once finalized, we have a discussion with you for any changes or additions/subtractions that you would like to make in the strategy. We also discuss the KPIs so that we all understand the expectations from the social media strategy to avoid any confusion or mismatches later on. We must get approval and a final go-ahead on the strategy to start with the implementation.

Once approved, we start with the execution of the social media marketing efforts whole-heartedly. We create and share engaging content, share photos, create exciting videos, campaign for your products, market your brand name, and do all those effective promotional activities that your customers will engage with. Through the right implementation strategies, we aim to maximize the brand reach and user engagement.

We keep a constant track of each social media campaign to review the positive or negative results generated from them. Based on any negative or ineffective campaigns, we make tweaks here and there to make it more attractive to the customers. If any campaign shows positive results, we make it more active and stronger to obtain the maximum results. We monitor it continuously while you enjoy the increased customer engagement, mounted sales, and augmented growth.